NEGOTIATION

Keep negotiation collaborative: protect performance while fitting budget and launch timing.

Price objection response

"Understood - let's reshape this so it stays effective and comfortable for your budget."

If they object on price, go back to the calculator and amend the package with them live.

Amend Package in Calculator

Negotiation order

  1. 1
    Adjust area coverage first

    Reduce to priority postcodes before touching the overall strategy.

  2. 2
    Adjust ad size or package tier second

    Keep visibility strong while aligning to what they can commit to now.

  3. 3
    Keep the conversation on outcomes

    Frame each change in terms of enquiry quality and expected return.

Anchor back to outcomes

  • Relate each adjustment to leads, jobs, and ROI.
  • Aim for the strongest package they can sustainably commit to.
  • Confirm the final agreed package clearly before moving on.
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